The Journal

Stories, ideas,
and the science of play.

Why named objects change behavior, why beauty matters, and how a simple wooden step becomes a friend. Notes from the makers of Stobbi.

The Power of Storyfication: How Children Respond to Character-Driven Activity
StoryficationJan 14, 2026

The Power of Storyfication: How Children Respond to Character-Driven Activity

What if the problem isn't your child's willingness to listen, but how the task itself is being communicated? On buddies, not orders.

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Why Design Matters: Bringing Beauty and Imagination Back into Childhood
DesignJan 13, 2026

Why Design Matters: Bringing Beauty and Imagination Back into Childhood

Beauty isn't a luxury for a child; it's a nutrient for the soul. On natural materials, open-ended play, and the story in every object.

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Transform Daily Routines: How Character-Based Step Stools Make Self-Care Educational
PlayJun 1, 2026

Transform Daily Routines: How Character-Based Step Stools Make Self-Care Educational

Young children repeat bathroom and kitchen routines many times a day. That repetition is powerful, and storification turns it into learning.

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Stobbi Hits Kickstarter Goal in Under a Week
KickstarterMay 12, 2026

Stobbi Hits Kickstarter Goal in Under a Week

Bringing premium craftsmanship to a market saturated with plastics. Giggles & You's debut product funds in less than a week.

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