WASHINGTON, DC, May 11, 2026. Giggles & You, a design-forward children's brand founded by brothers Abhishek and Vinayak, announced that Stobbi, its debut product, successfully reached its Kickstarter funding goal in less than a week. The achievement reflects growing parent demand for premium, thoughtfully designed children's products amid a market dominated by low-quality plastic items.
Stobbi is a character-themed wooden step stool crafted from solid natural hardwood rather than MDF or plastic. It combines sustainable materials with timeless craftsmanship, offering a stable, safe design for household activities like toilet use, hand washing, teeth brushing, and kitchen assistance.
Artificial materials and soulless products have quietly taken over our children's spaces.
That is how co-founder Abhishek frames the problem. The founders questioned whether the everyday objects surrounding children were worthy of a place in a child's world, and whether they inspire beauty and spark imagination.
Stobbi reimagines a functional household item as a beloved character through what the founders term "storification," turning everyday routines into playful moments. The design philosophy follows a simple formula:
Stobbi = (Simplicity + Stool + Stories) × Intelligent Design
The step stool features simple design elements, gentle curves, and a wide, stable base prioritizing safety and strength. Early Kickstarter support demonstrates that families actively seek alternatives to disposable culture, investing in heirloom-quality items for future generations.
Founded by brothers Abhishek and Vinayak, Giggles & You creates products emphasizing authentic childhood experiences using natural, sustainable materials designed to last and be cherished. Production began in April 2026, with shipping anticipated by mid-2026.